Nearly a year and a half after data providers NPD and IRI merged to form what is now known as Circana, the company has launched its “Complete Beauty” integration, which gives beauty enthusiasts a comprehensive view of the industry’s cross-channel performance.
With Complete Beauty, brands and retailers can access point-of-sale data to show how beauty products and categories are performing across channels.
Early Complete Beauty data shows that overall skin care grew 12 per cent year-on-year. Total cosmetics grew 13 per cent over the same period, with sales of lip care products outpacing both categories with a 45 per cent year-on-year sales increase. Lip gloss sales were also up a whopping 28 per cent.
As a point of reference, separate data from Circana shows that prestige and mass colour cosmetics grew 17% and 8%, respectively, through the third quarter of 2023, while prestige and mass for skincare grew 15% and 11%, respectively, over the same period.
It’s important to understand the nuances of mass and prestige because the market does perform differently, but I think Complete Beauty’s compelling point is that it provides a broader perspective on the overall health of the market.
Total hair care products were up 10 per cent year-on-year and fragrance sales were up 11 per cent. Fragrance sets have been a particular hit of late, with dollar sales up 23% and unit sales up 13% across the market.
As we head into the year-end holiday season, expect even faster growth.